Yiwu, the world's largest wholesale market for small commodities, offers a wide variety of product styles at discounted prices. The night market is particularly lively, with a strong sense of human fireworks. The economy is thriving, with wholesale stores selling goods and clothing vendors offering discounted prices to attract business.
Chinese, Middle Easterners, Indians, Africans, and Europeans are bustling with people, and pedestrians shuttle through the night markets. People come and go in a constant stream, creating a lively atmosphere.
What caught my eye was a full replica items stall, shining brightly with dazzling lights. Walking inside the store, you could see a wide range of copy brands and replicas such as Louis Vuitton, Gucci, Chanel, Dior, and Fendi, with everything in sight.
The inquiry vendors offer very low prices, starting from a few tens of dollar and mostly over a hundred dollar. Most of the replica bags sold at night market stalls will not exceed 300 dollar, with excellent workmanship and superior quality.
Going deeper into the night market, I found that counterfeit A-grade shoes and clothing were all available there. The vast majority of inquiries at A-grade stalls were foreigners, with Middle Easterners being the most frequent. It seems that these stalls are tailor-made for them.Even some stall owners use English and Arabic to communicate with them for business needs, which shows the profound influence of this industry.
The origin of counterfeit goods business can be traced back to the early OEM model in China. As is known to all, many big brands such as Nike and Adidas hold a considerable market share in the global market. In order to meet market demand, these brands usually commission some factories for OEM production, similar to the way Apple entrusts Foxconn to produce equipment. In China, Putian was a hub for the early production of these well-known sports shoe OEMs. These brand merchants authorize factories to produce and label products, and supply them to domestic specialty stores.
However, the factory of Putian soon realized the huge business opportunities hidden it. Many factories and even small workshops have started secretly producing counterfeit shoes, which are sold in the market at prices far lower than the anthentic ones, and even sold worldwide, including the United States, Canada, Russia, the entire Europe, Australia, as well as countries in South America. These counterfeit products are very popular worldwide because their quality is almost the same as the anthentic ones, just lack the final authorization process of the brands.
Not only are Putian engaged in the business of counterfeit shoes, but many sellers from other countries are also involved, such as those from the Middle East, the United States, the United Kingdom, Canada, South Africa, Australia, Montenegro, Portugal, and Morocco, many of whom are distributors. These sellers purchase goods from China at extremely low prices and then sell them at high prices in their own countries, even using platforms such as Google and Facebook to sell globally and earn huge profits.
replicas meets the needs of many consumers, such as those who are unwilling to pay for expensive "brand premiums" or stores that want to reduce purchasing costs. The quality of counterfeit shoes is almost indistinguishable from the authentic ones at the counter, so they have been widely welcomed.
The most common imitations are luxury goods. These imitations mainly imitate the products of some of the world's top luxury brands, including designer products such as watches, luxury bags, luxury jewelry and high-end perfume. Guangzhou is the main production and wholesale center for these imitations, gathering a large number of related industries.
For those who are not engaged in this industry, when they hear the word "counterfeit", they may have a negative emotional reaction, thinking that it is not origial and unable to accept this products. But based on my years of cross-border experience, I am well aware of a fact: replica products do have huge markets in countries around the world. It cannot be denied that many customers buy replicas to satisfy their vanity, but after satisfying their vanity, these imitations are also essential items for them to attend dances and important ceremonies, especially in the fashion and luxury goods market, where demand is huge! People of all ages pursue fashion elements, men wearing watches and women carrying bags have almost become standard accessories in people's daily lives.
Although replica items are controversial, they still exist and develop in their unique way in reality. Existence is reasonable, and this phenomenon reflects the survival wisdom of a peripheral industry and the reality of market demand.
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