These four elements form a unique LV monogram pattern, commonly known as the 'LV Old Flower'.Why can't LV flowers live without one word - travel?Because LV was originally born for travel.

Mr. Louis Vuitton was born in 1821a small town of France, a poor family. At the age of 14, he went to Paris in search of a better life. The journey was long and alone, nearly 500 kilometers and taking several years.Louis Vuitton quickly came into use in a wooden crate shop in Paris with the skills learned from his father. At that time, the French royal and nobles had a common need for customized luggage and packaging services when traveling far away.

Louis Vuitton was fortunate enough to be selected as the noble's official travel packager due to his rich experience in luggage packaging, which quickly propelled him into high society and got many royal connections.The boxes of that era were all leather arched boxes, due to the large number of luggage and the difficulty of stacking them, it was very troublesome.

1854, Louis Vuitton revolutionized the creation of flat top suitcases and opened its first store in Paris, launching its own brand - Louis Vuitton travel cases. From then on, the door to the vast LV empire was opened.This year, Mr. Louis Vuitton opened the first travel leather store in Paris, giving birth to a brand representing high-quality travel suitcases.

1896, Louis Vuitton's son George Vuitton designed the "MONOGRAM" totem with LV abbreviation and four petal pattern, which became the eternal symbol and emblem of LV. 1914, LV opened the first large specialty store on the Champs Elysees in France.

This is the story of Louis Vuitton's founding. At the age of only 14, Louis Vuitton fearlessly traveled long distances to pursue his dreams, which seems to imply travel, adventure, courage, and ultimately become the brand spirit that runs through LV's century. So this is also why the elements of the Monogram  represent travel.